000 00437nam a2200205Ia 4500
008 240220s9999 xx 000 0 und d
041 _aENG
082 _a658.8
100 _aPeter J Paul
245 0 _aConsumer marketing strategy
250 _a7 Ed.
260 _aNew Delhi
260 _bTata Mcgraw Hill
260 _c2006
300 _a1 TO 578p.
365 _b250
650 _aMBA
700 _aOlson J.C.
942 _cMBA
999 _c7186
_d7186