000 00412nam a2200193Ia 4500
008 240220s9999 xx 000 0 und d
041 _aENG
082 _a659.1314
100 _aMurthy S. N.
245 0 _aAdvertising an imc perspective
260 _aNew Delhi
260 _bExcel Books
260 _c2007
300 _a418p.
365 _b275
650 _aMBA
700 _aBhojanna U.
942 _cMBA
999 _c6424
_d6424