Kotler Philip. <br/><br/>
Marketing management 

 - 4th . Ed. 
 - New Delhi  Pearson Education South Asai.  2004 
 - 706p. 
<br/><br/><label>ISBN: </label>9788178086545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658