Grigsby M. <br/><br/>
Marketing analytics  a practical guide to improving consumer insights using data techniques 

 - 2nd Ed. 
 - New Delhi  Kogan Page  2018 
 - "xiv,217p." 
<br/><br/><label>ISBN: </label>9780749482169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8