Mohr Jakki J <br/><br/>
Marketing of high - technology products and innovations 

 - 3 Ed. 
 - New Delhi  Pearson Education  2015 
 - 542p. 
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.4