Sengupta Subroto. <br/><br/>
Brand positioning. 

 - 2 Ed. 
 - New Delhi  Tata Mcgraw Hill Ed. Pvt.Ltd.  2011 
 - 1 TO 292p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.1