Kotler Philip. <br/><br/>
Principle Of marketing 

 - 12 Ed. 
 - New Delhi  Tata Mcgraw - Hill Pub.Com.Pvt.Ltd.  2008 
 - 1 TO 599p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8