Zeithaml V. A <br/><br/>
Services Marketing 

 - 5 . . Ed. 
 - New Delhi  Tata Mcgraw Hill Ed.Pvt.Ltd.  2012 
 - 1 TO 763p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8