Product Launch Management  Concepts And Cases 

 - 1st Ed. 
 - Hyderabad  "The ICFAI University Press,"  2006 
 - 238p. 
<br/><br/><label>ISBN: </label>9788131404362 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8