Kotler Philip. <br/><br/>
Marketing management 

 - 15 Ed. 
 - New Delhi  Pearson Education Pvt Ltd New Delhi  2016 
 - 756p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BBA
<br/><br/><label>Dewey Class. No.: </label>658.8