Lovelock C. <br/><br/>
Service marketing people technology strategy 

 - 5 Ed. 
 - New Delhi  "Pearson Education,"  2009 
 - 1 TO 594p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BBA
<br/><br/><label>Dewey Class. No.: </label>658.8