Saxena Rajan <br/><br/>
Marketing management 

 - 3 Ed. 
 - New Delhi  Tata Mcgraw Hill Education Pvt. Ltd.  2010 
 - 883p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BBA
<br/><br/><label>Dewey Class. No.: </label>658.8