Ferrell O.C. <br/><br/>
Marketing strategy text and cases 

 - 8 Ed. 
 - New Delhi  Cengage Learning India Pvt. Ltd.  2023 
 - "xix, 1 to 536p." 
<br/><br/><label>ISBN: </label>9789355738486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BBA
<br/><br/><label>Dewey Class. No.: </label>658.8