Kotler Philip. <br/><br/>
Marketing management 7 th ed. 

 - New Delhi  Prentice Hall Of India Pvt. Ltd.  1997 
 - 789p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>"604,2"