Wright J. S. <br/><br/>
Advertising - 5th Ed. 

 - New Delhi  Tata Mcgraw-Hill Pub. Co. Ltd..  1984 
 - 545p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>659.1