Kotler Philip. <br/><br/>
Marketing management 

 - 11th Ed. 
 - Delhi  Pearson Education  2005 
 - "xxix,706p." 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MBA
<br/><br/><label>Dewey Class. No.: </label>658.8