Strategic marketing (Record no. 5373)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240220s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker D. A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 . Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 TO 356p. |
| 365 ## - TRADE PRICE | |
| Price amount | 399 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BBA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BBA_Books |
| Date last seen | Total checkouts | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type | Section | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Cat No | Currency |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024-02-20 | 658.7 | 10-BA-00754 | 399.00 | 2024-02-20 | BBA_Books | BBA | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2013-11-18 | "Ribm, Pune." | 399.00 | 31351 | INR | |||||
| 2024-02-21 | 658.7 | 10-BA-00755 | 399.00 | 2024-02-21 | BBA_Books | BBA | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2013-11-18 | "Ribm, Pune." | 399.00 | 31351 | INR | |||||
| 2024-02-21 | 658.7 | 10-BA-00756 | 399.00 | 2024-02-21 | BBA_Books | BBA | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2013-11-18 | "Ribm, Pune." | 399.00 | 31351 | INR | |||||
| 2024-02-21 | 658.7 | 10-BA-00757 | 399.00 | 2024-02-21 | BBA_Books | BBA | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2013-11-18 | "Ribm, Pune." | 399.00 | 31351 | INR | |||||
| 2024-02-21 | 658.7 | 10-BA-00758 | 399.00 | 2024-02-21 | BBA_Books | BBA | Text Book | Rajarambapu Institute of Technology, Rajaramnagar | Rajarambapu Institute of Technology, Rajaramnagar | First Floor | 2013-11-18 | "Ribm, Pune." | 399.00 | 31351 | INR |